Morrison Story

Morrison's foundation is based on quality, style & design, while creating the fashion silhouette for women to feel empowered, feminine and wholly beautiful. An organic essence is reflected through every facet of the Morrison brand, where love, passion, inspiration, trust and natural are the key company values.

The humble beginnings of this ever growing company began with husband and wife team Richard Poulson and Kylie Radford, who were ably assisted by their loyal dog, a Kelpie Cross ‘Morrison’, in the small town of Fremantle, Western Australia. It is from here the company has grown to become a highly respected fashion label, season to season.

Six years on, with over 70 staff employed and countless design and business awards behind them, it is evident Morrison is a brand which reaches a market of women seeking inspired elegance & comfort. There are numerous success factors contributing to the mechanics of the Morrison business as a whole; garments are produced and designed in-house, the company maintains strong relationships with a wide number of wholesale clients across Australia and New Zealand; and, now proudly owns six self-named, inviting and innovative, retail stores across the country.

Morrison pride themselves on supporting every employee in embracing the values on which the company bases its success. Morrison is not trend led fashion; rather it is classic simplicity with effortless elegance and timeless beauty.